From the slopes to the city streets - how to look fashionable on the slopes and in the streets of an Alpine resort?

Ski fashion 2025/26 - what to wear on the slopes?

The first snow is behind us, so we consider the ski season open! The right ski suit, ski jacket, trousers... There's a lot of it, and functionality isn't the most important these days. Skiing has become quite a hot topic in the fashion industry in recent years. Slaloms off peaks with views are now being done in top style. And we don't just mean technique here. There is a reason why ski resorts become like real fashion shows in winter. Brands are getting better and better at combining sporty functionality with the latest trends, while taking care of our safety and appearance during winter activities.

Which ski trousers to choose? Ski staples on the slopes by Bogner

When choosing ski trousers, it is worth paying attention not only to the cut, but also to the details that make a real difference to comfort - waterproof and breathable material, taped seams or leg reinforcements. Plus a high waist and snow flaps at the bottom. Look for high-quality ski trousers from Bogner, a brand that has been setting the trend in ski fashion for years, combining sporty functionality with a refined, elegant aesthetic. Their clothes have been created for people who expect more from their ski wear than just protection from the cold. What also counts is the perfect cut, the quality of the materials and the details that build a luxurious character. This is why Bogner ski trousers are so highly prized - they fit well, offer freedom of movement and look exceptionally stylish at the same time.

In the Bogner ski collections you will find not only trousers, but also jackets, middle layers and accessories to create a cohesive set for the slopes. The brand is renowned for its skilful balance between trends and practical solutions. The garments are modern and designed to ensure comfort while riding. It's for those who want to look stylish in all conditions and choose quality that defends itself season after season. After an intense day of skiing, you can opt for a woollen jumper with a 3D pattern, warm snow boots trimmed with faux fur in the style of yeti stompers and a long coat.

Check out the ski trousers collection

Feminine energy and confidence - ski suits by Goldbergh

The first snowfall triggers the imagination, doesn't it? Seeing white slopes, sparkling powder and atmospheric resorts in the Alps we immediately started planning winter trips. Goldbergh, which is loved by women all over the world, fits perfectly into this climate. The designs are bold, feminine and modern, they’re available in bold colours, feature trendy patterns, sophisticated cuts that are eye-catching without losing the practicality of ski wear. All this is complemented by high-quality materials, created so that you can feel comfortable from the first descent to the last lift ride. A special place in the Goldbergh ski world is occupied by the limited Goldbergh Gold Exclusive collection, which redefines alpine elegance at its most spectacular. It is a line built on fine fabrics, refined details and gold accents that add a jeweled touch to the styles. The distinctive Black & Gold palette makes the overall look luxurious while remaining timeless. Gold Exclusive is a manifesto of exclusivity, but also functionality. The garments have been designed to provide protection, comfort and freedom of movement even during the most dynamic riding. The result? Style that impresses at Alpine resorts and performance you can really rely on.

For women who want to stand out on the slopes, the brand has prepared suits in bold colours - from juicy red and raspberry to intense blue and sensual purple. These are proposals that don't disappear into alpine white, but build up an expressive, confident look and give the whole styling a touch of unique vibe. Go for trendy leopard prints and furry elements to warm up the look and add a touch of snow couture luxury. Goldbergh is a conscious style choice that combines fashion daring with skiing functionality.

Check out the ski suit collection

Ski jackets - technical excellence by Toni Sailer

Toni Sailer ski jackets are known for their quality, elegance and sportystylr. The brand creates garments that work well during a hard day on the slopes and also for refined après-ski looks. This combination of innovative technology, perfect cut and luxurious materials has made the Toni Sailer brand a symbol of modern alpine luxury - in a version that looks great but, above all, works when you really need it.

The collection includes, for example, limited edition ski jackets with Daniela Könn's own prints, which are a visual interpretation of Toni Sailer's history in a contemporary way. Daniela Könn is a German graphic designer specialising in brand design and typography - in her designs she builds a narrative through detail, so that the prints have a unique vibe and tell their own story.

When choosing a ski jacket, pay attention to the waterproofness and breathability of the fabric (so that it protects against snow and wind, but doesn't overheat when you're riding), as well as the seams and zips - ideally they should be sealed and designed to limit heat loss. Details are also important - underarm ventilation, a helmet-compatible hood, a snow belt to keep the jacket in place, and functional pockets - for ski pass, goggles or phone so everything is close at hand. And most importantly - the cut. It should be refined but not restrict movement in the shoulders and back.

Clothing from Perfect Moment - perfect for the slopes and après-ski

Perfect Moment is for women who want to have everything under control on the slopes - feeling confident, comfortable and looking great, without compromise. Its hallmarks are crisp, tailored suits that emphasise the silhouette while allowing freedom of movement. Geometric patterns catch the eye, but here design goes hand in hand with functionality. Breathable and waterproof fabrics help to keep you warm, protect you from snow and wind, and ensure that you can focus solely on riding. In the Perfect Moment collections, you'll find everything that builds the perfect layer under a jacket or suit - woollen jumpers, ski turtlenecks and soft knits that are just as practical on the slopes as they are off the slopes.

Moon Boot - the perfect companion after a day on the slopes

Winter history is not complete without the futuristic Moon Boot snow boots - an icon that has been warming up the coldest days and turning up the style in one step. These warm, soft boots are lightweight and made to let comfort go hand in hand with a distinct look. The Moon Boot is the essence of après-ski. An iconic symbol of alpine casualness, where a stroll through town after skiing seamlessly transitions into a hot chocolate by the fireplace. The distinctive silhouette and futuristic design make them impossible to pass by indifferently, while the wealth of colours and patterns allows you to create unique looks. From classics in muted shades to bold prints, metallic finishes and juicy colours. Each model brings a touch of alpine fantasy to the styling. They will be loved by all lovers of comfort and refined, comfortable ensembles - with a down jacket, knitted dress, leggings or ski trousers. Because when the frost is pinching your cheeks and the snow is creaking under your boots, it's best to make sure you look great and feel even better.

Skiing style - summary

Winter sports are becoming increasingly popular, so brands are keen to keep up with the trends, offering proposals that are ideal not only for the slopes, but also for the moments after an intense ride. Slope fashion 2025/26 perfectly combines functionality with fashion trends. High-quality materials and the latest technology are at the forefront - breathable membranes, waterproof finishes, new-generation insulations and refined details. In terms of aesthetics, the 2025/26 plays with colour, pattern and cut. Alongside the classics of black, white and navy from Bogner, there are stronger accents, muted pastels and fur inserts from Sportalm or Goldbergh, which look great both in photos and in motion. And that's what it's all about. A style that stays with us not only on the piste, but also after we get off the slopes. In 2025/26, the most fashionable things are those that look light, work reliably and have that fashion shine that draws the eye.