New S'portofino campaign - see how fashion enters the world of sport

Woman and man helping another man fasten his helmet

Woman improving a man's makeup for a video

MY SPORT MY FASHION

It is not without reason that this is the slogan for this year"s campaign. At S"portofino, we combine functional sportswear with fashion-forward elements. We are proving that sportswear is increasingly making its way into the world of high fashion.

S"portofino has a love of fashion and sport in its DNA, which is why we do not compromise on this. The message of our campaign is aimed at people who want to look fashionable in any situation, without sacrificing the technical aspects of sportswear. Is this possible? At S"portofino, anything is possible!

Woman lying on her left side wearing pink ski goggles and jacket and high snow boots

Get inspired! Styling tips from S’portofino

Traditional sportswear is giving way to modern cuts, trendy colours and patterns this season. We opt for bold, expressive styles that will make you stand out from the crowd and build your own style. We have prepared styles for you that not only reflect the latest trends, but also the newest technology in sportswear.

Animal prints and faux fur

Animal prints have been present in fashion practically since always. Today, the approach to animal prints has changed and brands are using them in retro versions of their designs, giving them an elegant touch. One example is the Bogner ski suit with a zebra print in brown. Chic and class on the slopes guaranteed. Of course, the brand has also taken care of the suit"s functionality: a three-layer softshell fabric and DWR impregnation ensure safe and comfortable skiing on the slopes.

Artificial fur is an absolute hit of the season. This time, it appears not only in its classic version, but can also be found on shoes. Their fashionable design does not give way to functionality, of course. An example of this is the Bogner brand and its Yeti snow boots, which guarantee thermal comfort during long hours spent in the snow. Similar styles were popular in the autumn/winter 2021 season and, as we know, fashion likes to come back, so this season furry snow boots will once again reign supreme on the streets and slopes.

Woman in fashionable ski outfit holding skis leaning on the ground

Black&white – ponadczasowe połączenie kolorystyczne

This timeless combination is enjoying a triumph this season and there is no sign that this is about to change. It is a trend that is sure to please all lovers of quiet luxury style. The Goldbergh brand offers this trendy colour mix in its designs. We personally fell in love with the retro star-print jumpsuit, which epitomises our vision - fashionable looks and sportswear functionality blend perfectly in this design. For fans of quiet luxury, the Bogner brand has prepared a highly original proposal for a leather ski jacket with an original cut and a waist belt, which creates a new definition of luxury sports fashion.

This season, the classic beanies have been replaced by the balaclava. You can find cashmere balaclava hats in the Kujten brand"s range. They are practical, stylish and trendy.

Seated woman in fashionable ski outfit, glasses and hoodie

Seated woman in white trousers, jacket, glasses and high snow boots

Red is the new black

Red is definitely the new black of the season. Until now, red has been reserved for important celebrations, but today it is making a bold entry into everyday, sporty fashion. No wonder it is the colour that has captured our hearts. After all, it is the colour of winners and leaders. It is the colour of choice for people who want to emphasise their self-confidence, and who wouldn"t want to boost it? Many brands have opted for this colour this season, which will be seen not only in casual outfits, but also on the slopes. Bogner has opted for energising red in its designs. The trendy jacket styles in this shade are a hit with sports fashion lovers. This colour is also a favourite with Sportalm, which offers ski jackets in this fiery red colour with a fashionable faux fur accent.

Dopamine dressing on slopes

Dopamine dressing is a trend promoted by designers, it girls and many brands. Positive energy on the slopes is highly desirable. Did you know that colours affect the production of dopamine, as well as our emotions? The colour green, for example, is associated with nature and a sense of renewal, while pink is the colour of friendship, love and warmth. Brands such as Bogner and Goldbergh are well aware of this. The brands" latest collection features ski suits and jackets in intense colours that are sure to catch the eye of other skiers, while also ensuring comfort and safety on the slopes. As a counterpoint to the intense colours, there are lovely pastels, which will also feature heavily this season. We see them, for example, in the candy-coloured designs by Goldbergh. We guarantee that when you look at them, you will think of... candyfloss! S"portofino"s range also includes brands that are well-known in the world of skiing. If you are looking for ski boots, be sure to check out the offer of the Dalbello brand, which has been providing innovative technological solutions to ski enthusiasts since 1974

Standing woman in pink ski suit with man in green jacket and ski helmet

Moon boots, a winter styling classic

Our styling for the winter season could not miss the most famous Moon Boot. With their futuristic look, comfortable construction, multitude of designs and colours, they are loved by women all over the world. They are the perfect addition to winter looks and a companion for winter madness. The upper of the Moon Boot snow boots is made of technological nylon fabric, which ensures thermal comfort and protects against moisture. Thanks to the waterproof foam insole, they adapt perfectly to the shape and size of your foot, guaranteeing you comfort while wearing them. Combined with the original jacket cuts that the Goldbergh brand, among others, has in its latest collection, they can create an extremely energising look.