S'portofino's new campaign - a story of escaping the city and returning to nature

S'portofino's new campaign - a story of escaping the city and returning to nature

In this article:

  1. Every move is a story - discover, experience, move on

Every movement is a story. About energy, passion and exploring the world. It is a story about those who are driven by inner strength. Those who cannot stand still - travelling, trying new activities, rediscovering the world and themselves. In the new S'portofino campaign promoting the winter collection, we are transported to the atmosphere of a winter luxury ski resort, where movement and style play a leading role. It's a space where elegance meets functionality. From getting ready for the slopes to getting back into the rhythm of après-ski. The winter collection is a style manifesto for those who are not afraid of a challenge, living an active and classy life. Because true luxury is the freedom to be on the move. Always, everywhere, in tune with yourself. Move with us to 3 unique destinations - Szklarska Poręba, Świeradów Zdrój and the Czech Republic - and take a break from the hustle and bustle of the city.

S'portofino's new campaign - escape from the city

Every move is a story - discover, experience, move on

Every move, every choice - that in life and that in shopping - is a new chapter in your story. They are decisions that shape everyday life and the way you experience the world. S'portofino clothes inspire you with form, colour and texture, but above all they give you freedom. They allow you to move lightly, confidently and in harmony with yourself. They wrap you in warmth, offer comfort in all conditions and allow you to fully enjoy the moment, whether it is a dynamic downhill run on the slopes or a quiet evening by the fireplace.

Woman in grey coat and balaclava Woman in grey coat and balaclava

The climate of a winter luxury ski resort

Ski fashion today is not just about sportswear.It is a combination of technical perfection, comfort and the latest trends. Contemporary design blends with advanced materials to create a proposition for those who treat winter activity as a passion.

Brands such as Bogner, Toni Sailer and Perfect Moment understand the needs of mountain lovers perfectly. Their collections combine precision workmanship and the highest quality fabrics with a sophisticated aesthetic that stands out both on and off the slopes. Every detail, from the fit to the finish, has been designed to provide complete freedom of movement, protection from the cold and exceptional wearing comfort.

This is fashion that inspires action. To explore new routes, take on challenges and celebrate every moment in the rhythm of winter. Because style on the slopes isn't just about the way you look, it's about the way you move, feel and experience every adventure.

Woman in Perfect Moment ski setMan in white ski jacket

Returning from the slopes in après-ski style

True luxury doesn't shout. Scandinavian fashion perfectly shows that elegance can be quiet and style can be natural and authentic.In the latest collections by the Scandinavian brands available at S'portofino, such as Amundsen Sports, Dale of Norway and We Norwegians, you will find warm, enveloping jumpers with traditional Norwegian patterns made from the highest quality natural materials. These garments will last for many seasons, maintaining not only their form but also their unique look. This is the quality that gives you solace after a busy day on the slopes, when the pace of the day slows down and you can enjoy a moment surrounded by mountains and warmth.

Woman in Scandinavian-style stylingWoman in apres ski styling

Escape from the city

Now is the moment to slow down, breathe fully and escape the hustle and bustle of everyday life. A trip to the mountains is a space where you can rediscover peace, balance and inspiration. Among the snowy peaks and crystal air, every moment becomes part of your story - the one you create together with nature.

It's the perfect time to explore new paths, test your limits and enjoy movement. Whether you're hitting the slopes or choosing a quiet stroll through a mountain town, S'portofino clothing will become your faithful companion, combining comfort, functionality and timeless style. The real adventure begins when you allow yourself to stop for a moment. Only to move on with renewed energy

Woman in purple furry ski jacketWoman in leopard print ski suit
S'portofino EditorialS'portofino Editorial

We are a team of fashion, sport and active lifestyle enthusiasts who enjoy sharing our knowledge and experience. We are united by our love of fashion and our desire to inspire others to a healthy and active lifestyle. Our aim is to provide valuable content to help you enjoy fashionable styling and your favourite sports. We believe that fashion and sport can go hand in hand to create a harmonious and fulfilling lifestyle!

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